Depuy Hip Recall
“NextUp Digital is a cross-media marketing firm that conceives ideas and invents strategies for groundbreaking online marketing method and technology. NextUp Digital has been well reputed for creating successful strategies and brilliant execution with strong adherence to client needs. NextUp Digital is a reliable friend to serve with excellent quality to all client projects and interactions.”
Robert Rose, CEO of NextUp Digital came to me with this project that represented a challenging keyword space, the emerging issues surrounding the DePuy ASR XL Acetabular System + DePuy ASR Hip Resurfacing System (Hip Implants). Tens of thousands of recipients of these hip implants world-wide are facing terrible health issues as a results of these badly designed metal on metal hip implants, and the feeding frenzy through paid search (Google Adwords) has been driving up the cost of keywords to astronomical heights.