SEO 413 is a site I built to help people understand the basics of Search Engine Optimization. It seems these days everyone and their mother is shilling SEO. I think there are many great SEO guys + girls out there, but the core basics remain unchanged, something I call ‘The Rules of Google’. Visit the site sometime when you have a chance to get an idea of what is needed to get found these days.
Google continues to change and shift their algorithm to adapt to changing forces on the web. Social media and social networks keep impacting natural search and the way people find things and information on the Web. The recent Panda updates of Google’s algorithm have shown through results that scraped and old content are no longer making the grade. Original, well written and researched content is time consuming and expensive, but Google has made a clear validation that is gives premium to this kind of content. There are many in the SEO community that are grumbling about the fact that the recent Panda updates give precedent to Google’s own properties, and while some of that might be true, many of these Google properties are fueled by true user based content.
That effectively brings search full circle. As to whether this means that social media provides any higher quality content to the top of Google’s search results that the content farms Panda seemed to be designed to replace, the results remain to be seen.