Search Marketing – An intro

Visually beautiful websites are wonderful to look at, flash animations are fun and can elicit wonder, and online galleries offer a great way to view an artists work. While these can be stimulating experiences for the visitor, if the site is not found on the first or second page of Google search results, the website becomes largely irrelevant. The site may be the next Sistine Chapel ceiling of the digital age, but not many people will get to visit because it will not be easily found.

Creating a web based marketing campaign online these days is no longer about a single website. Today it is about creating a presence on the web, often times building multiple websites, paid search campaigns and viral initiatives across the multitudes of social networks.

Marketing on the web now entails a broader understanding of how the web has evolved and why this change has occurred. It is this insights and understanding that this marketing plan has come into being. The backbone of this can be summed up with these two terms: keyword research and search engine optimization.