Reinventing Denorex Dandruff Shampoo: changing out the original site with a shiny new WordPress site. Generating keyword research around the other key players in the very competitive dandruff shampoo as well as competitive online market analysis.
Another part of the Denorex Project was creating a feedback site for the soft launch of The Online Denorex marketing initiative. We wanted to engage the Denorex customers to feel free to give direct feedback through this site. We created several aggressive initiatives using Google Adwords and some free product giveaways to spark customer engagement […]
Targeted 10S: To redo a website (website salvage) that presented a challenge to find a way to migrate a group of old skool videos into a WordPress site under a tight time constriction. The design of the site was simple to facilitate a migration to more modern user interface and showcase the videos, the key […]
I have worked with Ed Hanify now for a couple of years on his website. When we first started working together, he had a very old site dating back to Web 1.0. I created a WordPress site, shot some photographs, commissioned writer Mickey Friedman to create some original content about The Berkshires, and re-integrated his […]
Malcolm Kirk The photographer known for the seminal work Man as Art, published in 1981, was a collection of photographs taking in the mid 1960s while working with the anthropologist Andrew Strathern of aboriginal body art in Papua New Guinea. Malcolm’s website had not been indexed by Google, ever, it was off the grid. To […]